This 360 was part of an innovative DM campaign to showcase the ICC & Vox conferencing facilities to event agencies across the country.
Commissioned by the NEC Group, and driven by the concept ‘Seeing Is Believing’, the video ‘paints a picture’ of the facilities - literally. Providing the viewer with a truly unique and colourful 360 experience.
The agencies were delivered specially designed Google Cardboard headsets, which they would have to build themselves, and watch the 360 film through, for an inspired, interactive and ultimately successful DM campaign.
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