The brief was tricky, but a wonderful challenge.

How do we create a video that educated Carlsberg UK staff & customers into the process of making beer. That took what was being delivered in a 3 day course and turn it into a consumable short film

That would be a fun and enjoyable watch while making their experience of the brand and its portfolio of beers or the more satisfying.

Using the fine talents of selected Carlsberg UK staff, a lot of miles, a very accommodating Hop Farm, a geordie Maltings and our in house animation legend Ross...

...we delivered the Art of Beer to resounding success.

Feedback included - and we quote - “...the clearest and best presentation of the brewing process I've seen.”

We dare anyone not to crave a beer after watching this