Resorts World Birmingham commissioned us to create a video campaign to showcase their night time proposition.
The challenge was to promote the variety of venues, restaurants, bars and entertainment on offer, target particular geographical areas and reflect the diverse demographics that can enjoy a night out at RWB.
Our solution was to develop 4 separate stories - each with their own agenda, context and narrative - and weave them together on the same night.
And by using split screen we were able to weave the stories together at the same time, on screen.
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