Cadbury

CLIENT

We were commissioned by Mondelēz International to create a series of assets entitled ‘Cadbury Unwrapped‘ to celebrate 200 years of Cadbury. The film unwraps the investment, innovation, heritage, places and people that make Cadbury unique.

DELIVERABLES

One overarching video (5 minutes)
Two Ireland-specific videos
4 separate case study videos
Supporting B-roll footage per site
Photography per site

THE PROCESS

We travelled across the UK and Ireland to visit factories in Bournville, Marlbrook, Chirk, Coolock and Rathmore. We filmed a series of new case studies with Cadbury workers in production, innovation, archive roles and more. Our in-house drone pilot captured beautiful aerial footage of the factories.

With unseen archive footage interspersed throughout, the documentary-style short film explores the huge impact Cadbury has had on Birmingham and the West Midlands. It aims to further instil a sense of pride in the brand’s heritage and the city that has been its home for two centuries.

CUSTOM ANIMATION

Our animation team designed a series of custom animated title slides to break up the live action footage and add visual flair. They repurposed archive graphics provided by the client and supplemented them with assets from our large stock library. Finally, they edited them together in a collage animation style.