We recently attended the Royal Television Society Midlands Awards and we’re thrilled to share that our Opening Titles for Commonwealth Games 2022 video won the award for Best Animation 2023!
Commissioned by Sunset+Vine and broadcast around the world, our film captures the excitement and emotion the games brought to Birmingham. It combines live action and animation, highlighting some of Birmingham’s most iconic locations through aerial drone footage and dynamic hyperlapses, blended together with fast-paced, colourful character animation.
From animated athletes diving into Birmingham’s canal to using the Bullring bull as a pommel horse, the film creatively intertwines a diverse array of sports with well known areas across Birmingham, creating the impression that sport and community is part of the heart of the city.
Spark’s Co-Director, Scott Barnett, said: “I am thrilled and honoured to receive the Best Animation award for the Opening Titles of the Birmingham Commonwealth Games 2022. This achievement is a testament to the creativity and talent of our team at Spark Media.
Capturing the essence of our vibrant city and bringing to life the spirit of the Commonwealth Games has been a truly rewarding experience. This accolade not only recognises our dedication to excellence in animation but also highlights Birmingham’s rising prominence in this field. Thank you to everyone who contributed to making this project a success and to the RTS for this fantastic recognition.”
5 Reasons Your Business Needs TV Advertising
In today’s digital age, online advertising dominates the fast-paced, ever-changing marketing scene, so it’s easy to overlook the incredible potential of TV advertising. While the digital realm offers its own set of advantages, TV advertising remains a dynamic and influential medium. It’s been a staple of marketing campaigns for decades, but there are still some common misconceptions surrounding cost and effectiveness, which we’ll be debunking in this article.
In our upcoming TV Advertising Masterclass with Sky TV and Tank Top Media, taking place on 26 October 2023 in Birmingham, we’ll be delving into the many benefits TV advertising can bring to your brand or business. We’ll provide a clear roadmap for how to incorporate this powerful tool into your marketing strategy. You can register for the event here. It’s free to sign up and tickets include 2 delicious free drinks.
But for now, here are a few key reasons your business should embrace TV advertising.
1. Powerful storytelling
Think of your favourite video advert. I bet the first that comes to mind is a TV ad. This popularity translates into effectiveness.
Great adverts stay with you. From heartwarming or chill-inducing stories which connect with your customers emotionally, to humorous skits and quirky dances which leave you questioning what you’ve just witnessed, there’s a huge variety of styles you can use to convey your key messages.
Maybe it’s an impactful storyline which stays with people, or maybe it’s a catchy jingle which is starting to drive people a little crazy. Either way, it gets people talking about your brand and lingers in their memories. This is invaluable for building brand awareness and customer loyalty.
Through powerful storytelling, and by collaborating with the right video production company, you can promote your brand in a way which is guaranteed to leave a lasting impression on viewers, whether it’s through live action, animation or a mix of both.
At Spark, we understand the significance of storytelling in TV advertising. Our motto is ‘Idea is everything’, reflecting our belief that exceptional ideas have the power to move people, challenge perceptions, and bring people together.
We specialise in producing TV adverts, combining high-quality production and creative ideas that will resonate with your target audience. As a full-service, in-house production agency, we can take care of the whole process from idea creation to pre-production, production, post-production, Clearcast & advert distribution. Check out our TV advertising showreel here.
2. Audience Targeting
Mass marketing in a targeted way? It sounds contradictory, but it’s possible with TV advertising.
One of the primary advantages of TV advertising is its expansive reach, enabling you to quickly connect with millions of households all over the country. With the huge rise in on-demand platforms, this reach goes even further. You can target customers through both traditional TV and streaming services whenever they’re watching their favourite shows. Ads are no longer bound to the living room TV.
Modern TV advertising is far from one-size-fits-all. It has vastly evolved over the years, with advancements in data analytics and audience segmentation tools, enabling brands to tailor their adverts to specific demographics and ensuring maximum impact. It’s all about reaching the right people in the right place at the right time.
We are a preferred supplier for Sky TV who developed AdSmart – a unique platform and powerful marketing tool which has a revolutionary approach to TV advertising. This platform helps you build audience profiles and allows you to target viewers based on location, age, lifestyle, and more.
Let’s say you’re looking to target families during weekend mornings or young working professionals during prime time. That’s all possible. The targeting technology allows different ads to be shown to different people watching the same programme at the same time. You can maintain meticulous control while casting a wide reach.
You can then monitor and measure your advert’s success and refine your targeting strategy for your next campaign. Targeting the right audience means customers are more likely to respond to your TV ad and this will help to increase conversion rate.
Which type of advertising do you trust the most? 34% of adults in the UK trust TV adverts over any other medium, followed by cinema and radio, with social media regarded as the least reliable.
TV has had a long history of being a trusted source of information and entertainment. It’s held to the highest standards by viewers. Both its shows and the adverts on it are subject to stringent regulation, pre-vetted by independent organisations like Clearcast who check and approve all ads against the UK Code of Broadcast Advertising before they reach your screen, ensuring they do not mislead, cause harm or offend. That’s why TV advertising is the most trusted form of advertising there is, as it gives brands a stamp of quality and credibility.
So when your brand appears on TV, it inherently gains a level of trustworthiness that can be challenging to achieve through other advertising channels. This credibility can boost consumer confidence in your product or service, establishing your brand as a reliable and reputable choice in your industry. It’s a great way to start a lasting relationship with your customers.
One of the most persistent myths about TV advertising is that it’s too expensive, especially for small and medium-sized businesses. Despite popular belief, TV advertising is not exclusively for big and well-established brands with deep pockets. It’s much more affordable than you might think.
Sky AdSmart has made TV advertising much more accessible. You can get your brand on TV from as little as £3K. A Sky AdSmart representative will be speaking at our masterclass to explain how the platform has played a pivotal role in helping thousands of businesses, big and small, advertise on TV for an affordable price, by offering a wide range of options to fit different budgets.
TV remains a huge part of our culture and many people’s daily lives, whether it’s binge-watching a TV show, some sports, or the news. Many people organise their entire living room around their TV. Their activities revolve around its schedule. People are hungry for their favourite shows, and your business can appear next to this world-class entertainment.
You can’t scroll past, skip or block adverts when they’re on TV, which is a big problem that has emerged in modern online advertising. Coupled with the fact you’re watching on a big, full-sized screen, you are much more likely to give your full attention to an ad on TV compared to any other platform.
Often watched together with other people, TV is a focal point which brings people together and gets them talking, generating conversations about your adverts and driving leads.
So… is TV advertising worth the investment?
Let’s take a look at a TV ad campaign example from one of our clients, Homefire, the UK’s leading smokeless fuel and kiln dried firewood manufacturer and supplier. Spark has produced several adverts for Homefire and they have been running them on AdSmart for 3 years. Each year they have found that the short-term ROI has been self-funding for that campaign.
In a TV commercial we produced for them, we put the fire at the heart of the home through our powerful, visual story-telling. Our idea told the story that, with the ever-changing events of the season (Halloween, Christmas, NYE etc.), altering the look of the lounge, the one thing that stays constant is the cosy, warm fire at the centre of the room.
Homefire used their own mosaic profiling with AdSmart to build an audience profile that would match, so the audience were more likely to respond to their TV adverts. Their Group Head of Marketing, Gavin White, says that they didn’t have a huge budget initially, but this targeting still enabled them to have great conversion, delivering 4 to 1 ROI in the short term in their AdSmart first campaign. They have since used the feedback they received from that ad campaign to refine the targeting going forward and further improve that ROI metric. After long-term analysis, they have found that they are now at a ratio of 10 to 1 ROI. Not only have they acquired new customers, but they have also retained those customers from previous campaigns. Find out more about Homefire’s campaigns here.
Television advertising remains a powerful tool for brand promotion, offering wide reach, precise targeting, and credibility in an affordable and accessible way. At Spark, we understand that the key to unlocking the full potential of TV advertising lies in innovation. Our video production expertise and creative thinking can elevate your TV advertising campaigns. Contact us today to get started.
Or come to our TV advertising masterclass with Sky TV and Tank Top Media on Thursday 26 October 3-5pm at Loki Wine and Deli, Edgbaston to discover the secrets to affordable, successful TV advertising, and hear marketing campaign tips from industry-leading experts.
Register for your free event tickets here.
With talks by…
On Thursday 26 October, from 3 to 5pm, businesses are invited to Loki Wine & Deli in Edgbaston to learn about the benefits of Sky’s AdSmart platform, which enables targeted, affordable TV advertising, paired with award-winning creativity from industry experts.
Register for your free event tickets here.
Book your place now!
If you would like to discover the secrets to affordable, successful TV advertising, and hear marketing campaign tips from industry-leading experts, register for your free event tickets today!
Attendees will find out how to get their brand on TV alongside world-class entertainment in millions of Sky and Virgin homes for as little as £3K.
Topics covered will range from how to target the right households, to how to craft creative, memorable TV adverts that resonate with your target audience and make your brand stand out from competitors.
This TV advertising masterclass offers a unique opportunity to build valuable partnerships and network with marketing professionals, like-minded local businesses and industry experts. It is designed to empower businesses with the knowledge, tools and connections they need to access the unrivalled power of TV advertising.
This event is perfect for marketing and communications managers and senior decision makers who are looking to gain inspiration and actionable insight to transform their brand. Attendees will leave with a clear roadmap for incorporating TV advertising into their marketing strategy. In the meantime, check out our top reasons for why businesses should embrace TV advertising.
Co-Director, Spark Media
LIVE STREAMING SOLUTIONS WITH SPARK MEDIA
Live streaming content to clients, customers, delegates with Spark Media can truly elevate your brand, product launch, Q&A, conference, event or wider communications.
It delivers your message in high definition, broadcast quality over the internet.
High production value equivalent to TV setting the standard for your brand.
Our team have the expertise to produce live multi-camera broadcasts, that can host multiple guests, panellists & speakers. We can broadcast in studio or alongside an audience.
A Spark live stream also allows viewers to engage and interact LIVE with the broadcast.
And all at the quality you would expect from TV.
Other than the premium broadcast quality, expect us to also deliver all the assets required for a smooth, show:
Pre-recorded video content
Intro titles and outro credit sequences
Live on-screen graphics
Remote special guests
Adaptable across a number of different uses, when it comes to your live business or staff conferences, presentations, product launches, panel events, annual AGM’s… right through to fashion shows, celebrity Q&A’s, live cooking demonstrations… we have it covered.
Given the wide use of ‘Video call technology’ since the pandemic, a Spark stream will be easy to access and feel like second nature. Especially since we can broadcast across such popular platforms as Zoom, Microsoft Teams, Vimeo, YouTube, Facebook, Instagram…
But with Spark, we can ALSO offer our own bespoke platform in Simply Expo, which can give you your own branded auditorium!
Want to find out more?
Drop the team a message and we’ll get right back to you about a Live Streaming solution for your business.
WE PUT OUR BEST FOOT FORWARD ⚽️
A VERY DEV CLEVER CAMPAIGN
We have recently produced a promotional campaign for the innovative tech company, dev clever, which helps to develop critical career skills, to transform how young people prepare for the world of work.
The campaign features 2 young actresses who are representing the future generations of young people who are preparing for their future.
To watch one of our campaign videos, click here.
We have very recently finished shooting another commercial for Homefire, presenting their wood and charcoal BBQ range. As well as having stunning weather, and a great set of talent, we were graced with the culinary skills of The Salty Chilli, who made all of the food on set look absolutely delicious.
Click here to check out our most recent Homefire ‘How-To’ videos.
Last Tuesday we ran the live streaming for Staffline’s internal, quarterly, company wide meeting at their Town Hall Headquarters.
We used 3 cameras to capture the live footage which was cut in with pre-recorded VTs and on screen graphics. It was streamed to 400 people on Microsoft TEAMS, featuring talks from their CEO, and Group Managing Director.
We received great feedback from the client and everyone involved.
To enquire about our live-streaming services, click here.
2022 has a will be a year of change. Here at Spark we think change is necessary to grow as a company and to expand our horizons, both physically and mentally.
Though we’ve thoroughly enjoyed working from our wonderful and originally spacious office here at the Custard factory, we have decided that it isn’t big enough for all of us and we think it’s time for a shiny new upgrade. We’ll be moving to a new office in the Jewellery Quarter, and we hope to see you in there soon once we have the place up and running, and everyone is settled.
FREEPOUR FOR MORE ????????
Scott Barnett and Danny Gwynne (the founders of Spark Media) and The Thinking Drinkers (Ben McFarland and Tom Sandham) established a sister company in 2021 called Blind Tiger Films, who’s main aim is to provide a platform for their award winning drinks content.
Spark Media have been collaborating with Blind Tiger on ‘The Bar Games’, the ultimate bartender challenge, for Bacardi’s Freepour App.
In this episode, The Thinking Drinkers are in Leeds and the drinks and talent are better than ever.
For more information on how to download the Freepour App, check out this video.