Elevate Your Brand with Spark Media's Animated Explainer Videos

So, you have an amazing product or a brilliant idea and want to show it off to the world. But what’s the best way?

Animated explainer videos are the perfect way for your target audience to learn about your business in a highly visual and fun way. These days, people don’t want to spend a lot of time reading through tons of text on a website or presentation. Most of us don’t have the attention span for that. Video is a much more effective and easy way to digest marketing messages. In fact, 90% of the information transmitted to the brain is visual and we process images 60,000 times faster than text.

What are Animated Explainer Videos?

Explainer videos are short online marketing videos which your company can use to communicate information about your brand, or a product or service you offer, in a succinct and memorable way. Animated explainer videos are the most popular type of explainer video because they can allow for more creativity and imagination.

The Benefits of Animated Explainer Videos

Visualising Complex Ideas

Let’s say you’re looking to break down an abstract idea, complex process, or intangible product such as software, or perhaps you have mounds of data that you want to present in a more engaging way, live action might be an unrealistic option here. With animation, anything is possible. If we can think it, we can animate it. Animated explainer videos enable your audience to visualise your complex concepts in a simple and easily digestible format.

Enhancing Brand Identity

Custom animations are a great way to express your brand’s personality. We can work with and elevate assets you already have, or design signature characters and graphics for you from scratch that can grow with your brand in the future. This strengthens brand identity.

Improving Engagement

At the end of the day, it’s all about getting results. Animated explainer videos are great at driving conversions and nudging viewers to act, whether it’s making a purchase or just dropping you a line. On social media, animated explainer videos are easily sharable and can drive traffic to your website. On your website landing page, these videos can keep people on your web pages for longer, which is great for your SEO and can boost your website in Google’s search rankings.

Why Spark Media?

Spark Media is a leading video production agency based in Birmingham. Winner of the Royal Television Society Award for Best Animation in 2023, Spark specialises in the creation of impactful, eye-catching, and high-quality animation with a talented in-house team of 2D and 3D animators.

Animated explainer videos are one of our most sought-after services. We have created hundreds of powerful explainer videos for clients in many different sectors across Birmingham, the UK and all over the world, so we know what content works best. From corporate to cartoon and everything in between, we use a variety of different animation styles and techniques to fit your business needs.