Spark Media Video Production Agency

Elevate Your Brand with Spark Media's Animated Explainer Videos

Date Published: 21/03/2024

How can animated explainer videos be a great tool for your business?

So, you have an amazing product or a brilliant idea and want to show it off to the world. But what’s the best way?

Animated explainer videos are the perfect way for your target audience to learn about your business in a highly visual and fun way. These days, people don’t want to spend a lot of time reading through tons of text on a website or presentation. Most of us don’t have the attention span for that. Video is a much more effective and easy way to digest marketing messages. In fact, 90% of the information transmitted to the brain is visual and we process images 60,000 times faster than text.

What are Animated Explainer Videos?

Explainer videos are short online marketing videos which your company can use to communicate information about your brand, or a product or service you offer, in a succinct and memorable way. Animated explainer videos are the most popular type of explainer video because they can allow for more creativity and imagination.

The Benefits of Animated Explainer Videos

Visualising Complex Ideas

Let’s say you’re looking to break down an abstract idea, complex process, or intangible product such as software, or perhaps you have mounds of data that you want to present in a more engaging way, live action might be an unrealistic option here. With animation, anything is possible. If we can think it, we can animate it. Animated explainer videos enable your audience to visualise your complex concepts in a simple and easily digestible format.

Enhancing Brand Identity

Custom animations are a great way to express your brand’s personality. We can work with and elevate assets you already have, or design signature characters and graphics for you from scratch that can grow with your brand in the future. This strengthens brand identity.

Improving Engagement

At the end of the day, it’s all about getting results. Animated explainer videos are great at driving conversions and nudging viewers to act, whether it’s making a purchase or just dropping you a line. On social media, animated explainer videos are easily sharable and can drive traffic to your website. On your website landing page, these videos can keep people on your web pages for longer, which is great for your SEO and can boost your website in Google’s search rankings.

Why Spark Media?

Spark Media is a leading video production agency based in Birmingham. Winner of the Royal Television Society Award for Best Animation in 2023, Spark specialises in the creation of impactful, eye-catching, and high-quality animation with a talented in-house team of 2D and 3D animators.

Animated explainer videos are one of our most sought-after services. We have created hundreds of powerful explainer videos for clients in many different sectors across Birmingham, the UK and all over the world, so we know what content works best. From corporate to cartoon and everything in between, we use a variety of different animation styles and techniques to fit your business needs.

Top Animated Explainer Video Examples

Wave Active Leisure Centre Trust

Black Pepper Software DevOps

Gravity Key Values 

Cambridge University Press Core Principles 

Culture Crossing

Sales-i SugarCRM 

Our Process

Briefing meeting with client

Initial Meeting

We’ll have a chat about your brief to understand exactly what you’re looking for in terms of target audience, illustration style, video length and distribution platforms. Our team will then have a creative brainstorming session and present our ideas back to you.

Writing script for animated explainer video


Some clients like to write this themselves; others like to leave us to it—it’s entirely your call. We have a talented in-house team of copywriters who excel at turning even the most complex processes into engaging stories.

Creating storyboard for animated explainer video

Storyboards & Style Frames

This is where we map out the signed-off script frame by frame with a creative storyboard to help you visualise how the animation will flow. We’ll also give you a few fully designed style frames to make sure you’re happy with the look and feel of your animated explainer video.

Using Adobe Creative Suite to create animated explainer video


Where the magic happens. With the script, storyboard and style frame approved, we get to work bringing your film to life. We’ll sort everything from sound design to licensed music, voiceovers, and subtitling.

Client viewing results of animated explainer video


You’ll get the chance to make any final tweaks and revisions before we create your final product in whatever formats you want.

5/5 - (15 votes)

Want an animated explainer video for your business?

Drop the team a message and we’ll get right back to you with a quote


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