Spark Media Video Production Agency
PHATLADS
CLIENT
THE BRIEF
We created a new TV ad for Phatlads Competitions. It was their first time ever trying TV and they wanted to go big. We wanted something fun, over-the-top, and packed with energy, as this fits with their brand persona. So, we used a green screen studio and CGI animation to take things to the next level.
THE PROCESS
We worked closely with the Phatlads to come up with a fun, cheeky script that matched their brand personality – yes, that included doing the splits between two sports cars (we’ll leave it to you to guess whether that was real or movie magic).
Filming took place over two days in a green screen studio. Once we had the footage, 3D-animated backgrounds were added, as well as music, sound effects, and a colour grade to bring it all together. After that, we handled the Clearcast process to get the ad approved, and it was broadcast on TV.
BEHIND THE SCENES
