Spark Media Video Production Agency
South & City College Birmingham
CLIENT
THE BRIEF
South & City College Birmingham asked us to create a YouTube advert aimed at adult learners considering upskilling, retraining or changing career. The goal was to show how the college offers hands-on training that prepares learners for the real world.
OUR SOLUTION
We developed a concept that used the college’s logo as a symbol of transformation. We hired four actors to represent key career areas that align with the college’s courses – construction, digital, engineering and health & social care.
We filmed hero shots of each actor in a classroom setting, then used animation to transition the logo across the screen and reveal them in their dream career environments. The message was clear: South & City College gives you the skills to step confidently into real jobs.
We supplemented the main scenes with B-roll filmed across the college, showcasing facilities and practical learning. Kinetic typography and a youthful voiceover added energy and a tone that felt relatable for an adult learner audience.
THE IMPACT
The final YouTube advert helped South & City College connect with adult learners by clearly showing how hands-on training leads to real career opportunities. The creative logo transformation animation made the message memorable, reinforcing the college’s role in preparing students for new career paths.
Following the campaign’s strong performance, a refreshed version is already in the works – watch this space!
