We are very excited to announce that Spark Media has been awarded the contract to produce the new introductory audio-visual production for Blists Hill Victorian Town.
Blists Hill, a recreation of a late Victorian town that welcomes over 150,000 visitors annually, is part of the Ironbridge Gorge Museum Trust (IGMT) group, based in Shropshire.
It has embarked on an ambitious project to enhance its visitor experience. The new audio-visual production at the entrance to the museum will set the stage for an immersive journey into the heart of the East Shropshire Coalfield circa 1900, bringing to life the area’s rich industrial heritage and the stories of the people who shaped the region.
Our successful bid will see the creation of a modern, engaging, and accessible audio-visual experience that introduces visitors to Blists Hill’s setting, industries and community life.
The production will be a combination of live action and animation and will be designed to build anticipation while providing an accurate and inspiring preview of the museum’s core experience.
Pictured from left to right: Scott Barnett, Co-Director/Spark Media, David Wright, Sales and Marketing Director/Ironbridge Gorge Museum Trust, Kyla Hislop, Museum/Ironbridge Gorge Museum Trust
Scott Barnett, co-director at Spark Media, said: “We are thrilled to be working with Blists Hill Victorian Town on this transformative project.
“At Spark Media, we are passionate about bringing history to life through engaging storytelling and innovative visuals. This production will not only introduce visitors to the extraordinary history of Blists Hill but also ensure a welcoming and immersive experience for audiences of all backgrounds.”
The new production will replace the existing introductory video, which has served visitors since 2009.
With advances in technology and a greater emphasis on accessibility, the updated experience will feature dynamic visuals, captivating narration, and an inclusive design to accommodate all visitors, including those with sensory sensitivities.
Nick Booth, collections and learning director at the Ironbridge Gorge Museum Trust, the heritage conservation and education charity that runs Blists Hill Victorian Town, said: “This audio-visual experience will be the first thing visitors to Blists Hill see, and so it is a key project for us to help provide an introduction to the site, while also engaging visitors with what to expect in a 1900s town in the East Shropshire Coalfield.
“Spark Media put forward a proposal that promises to spark the emotions and excitement we want our visitors to feel as they embark on their visit of Blists Hill Victorian Town.”
The new audio-visual experience is set to launch in April 2025, ahead of the museum’s peak visitor season.