Spark Media Video Production Agency
What Video is Doing for Health and Social Care (and Why It Works)
- Rebecca Snoad
Date Published: 08/04/2025
Right now, there’s a big opportunity for the health and social care sector to use video better. Whether it’s explaining a new policy or procedure, training your team, or wanting to raise awareness about a public health initiative – video makes it easier.
We’ve worked with many organisations across the sector, and one thing’s clear: people connect with real stories. Video is one of the best ways to tell these stories.
Here are five powerful ways healthcare video content is making a real difference…
1. Explaining Concepts More Clearly
Health and social care is full of seemingly complex information – specialist medical terms, new technology or services, changes to policies, you name it. But leaflets and long documents aren’t usually the best way to get the message across anymore.
Animated explainer videos can make a world of difference here. They take those complicated ideas – whether it’s how a new care pathway works, how a medical device functions, or how to access a specific service – and break them down visually with a voiceover. It’s a helpful tool whether you’re talking to patients, families, the public, or even internal teams.
This could be using 2D animation techniques, like our video for the British Dietetic Association that creatively outlines the roles of dietitians, or 3D animation, like our film for SonoTarg that introduces their new cancer therapy technology.
2. Providing More Effective Training
Reading a PDF has its place, but when it comes to sensitive care situations, people often learn best by seeing and feeling the experience. Immersive video can be a more effective solution here.
VR simulations and 360° training films are now being used to help staff practise challenging scenarios in health and social care, safely and realistically. From learning how to handle dementia-related behaviours, to helping parents and carers understand the impact social media has on young people’s wellbeing, these videos offer hands-on learning without the pressure.
Patients benefit too – virtual walkthroughs of procedures or facilities can ease anxiety and build trust before they even walk through the door, like our recent 360° film for NHS Blood & Plasma donation.
3. Raising Awareness Quickly
Sometimes you need to get information out there fast. Healthcare video content can help you reach more people quickly.
Short videos for social media, like Instagram Reels and TikToks are ideal for this. You can keep it simple – a friendly face explaining what’s happening, a few clear facts, and a call to action. These types of videos are very shareable, which helps amplify your message far beyond your own channels.
If you’ve got a bigger campaign or you’re targeting a wider audience, TV ads or YouTube ads can help spread the word even further. We’ve seen this work really well for things like new service launches, public health education campaigns or charity fundraising.
4. Helping You Hire the Right People
Recruiting in health and social care is tough right now. It’s not just about finding someone with the right qualifications – it’s about finding people who care, who understand the challenges, and who want to make a difference.
A simple recruitment film can give potential staff a real feel for what it’s like to work with you. Not just the tasks, but the people, the values, and the culture. You can show the day-to-day reality of the job, whether it’s in a hospital, care home, community service, or support setting.
Hearing directly from team members – why they do what they do, what they’ve learned, what keeps them going – can be more powerful than any job ad. It helps people picture themselves in the role and understand what they’re signing up for, which means you’re more likely to attract the kind of people who’ll stick around.
Whether you need nurses, carers, therapists, or support workers, healthcare video content can help you attract the right talent.
5. Showing Impact and Success
Health and social care work is personal, emotional, and often life-changing. One of the best ways to show that is through real stories, told by the people who’ve lived them.
Case study or testimonial videos are perfect for this. There’s something powerful about hearing directly from someone who’s been through it – whether it’s a patient talking about their recovery or a family explaining what the support has meant to them – it builds trust and helps viewers understand the impact your service has.
For potential service users, these stories can be reassuring. For families, they can offer hope. And for funders or stakeholders, they show exactly why your work matters. In a sector that’s often under pressure to “prove impact”, real voices speaking from the heart can be your strongest asset.
Video isn't just for big brands or marketing teams...
Video is a practical tool for making things clearer, reaching more people, and showing what you do in a real and honest way. In a sector as important as health and social care, that can make a big difference.
At Spark Media, we’ve worked with NHS trusts, charities, care providers and more – making everything from explainer animations to full-on ad campaigns.
If you’re thinking about how video could fit into your work, please get in touch. Whether you’ve got a project in mind or just want to bounce around some ideas, we’re happy to help.
