As proud Midlanders, we felt compelled to create a film to support and champion our region in this time of crisis. 

In collaboration with Culture Central and Birmingham Commonwealth Games 2022, we wanted to shine a much needed spotlight on our venues, museums, theatres, festivals, restaurants and pubs. 

That reminded people about the thousands of independent businesses that are the lifeblood of the Midlands. And that, as people of immense heart and spirit, they will come back stronger, together. 

It is our belief that we will, and we were inspired to say it.

Narration by Jimmy Davis

Contact Us

Thanks for getting in touch, one of the team will get back to you shortly and remember - a mighty flame followeth a tiny Spark!

There's been a problem sending your message. Please contact us at