Spark Media Video Production Agency
Behind the Scenes:
West Midlands Safari Park Films
- Rebecca Snoad
Date Published: 11/03/2026
We recently partnered with West Midlands Safari Park to produce a series of videos designed to enhance the experience for guests staying in their safari lodges.
This followed a previous collaboration we worked on with the park alongside Visit Worcestershire.
The idea was to give guests access to exclusive behind-the-scenes information about the animals they can see from their lodges – insights they’d normally only get by speaking directly with a keeper.
We sat down with the lovely Bethan Davis from the West Midlands Safari Park team and our Producer, Georgia, to run through how it all came together.
Building a Custom Set
For the interviews, we created a small set on site rather than using a plain studio backdrop.
Using props and materials from around the park, we built a setting that was in keeping with the safari theme. We filmed the keepers using a multi-camera setup, allowing them to share stories and little-known facts about the animals.
Motion Graphics
Our in-house animation team added motion graphics to bring another layer to the West Midlands Safari Park videos. As the animals appear on screen, graphics introduce their names, dates of birth and additional facts.
The Impact
Each lodge now has a window sticker with a QR code. Guests can scan it to access this behind-the-scenes content and discover even more about the animals around them.
