As part of the ‘Make Worcestershire part of your story’ marketing campaign, we were commissioned to produce an advert that made up the TV element. The advert was broadcast on Adsmart from Sky.
We told ‘Lily’s story’, a young girl who embarked on a journey to explore Worcestershire’s hidden gems, inviting viewers to discover the county’s beauty and charm, painting it as a desirable tourist destination for families with children.
The advert was a combination of steady cam, aerial drone shots & hyperlapes to display Worcestershire’s stunning landscapes and idyllic locations, from Broadway Tower to the historic Worcester Cathedral. The inclusion of a steam train evoked a sense of adventure. The concept was to make the advert sound like a child’s story being told by ‘Lily’. The DOP opted to use vintage lenses to give the film a characterful look.
Content Creative, Visit Worcestershire Marketing Team