Spark Media Video Production Agency
Gold win for South & City College Birmingham’s campaign
- Rebecca Snoad
Date Published: 05/02/2026
Congratulations to our client, South & City College Birmingham, who has won Gold at the CMN FE First Awards 2026 for its communications campaign. We’re proud to have supported the campaign by producing the video content.
Real World Skills Campaign
The college’s Real World Skills campaign was all about boosting student recruitment and supporting retention. It focused on what further education does best – helping learners build practical, career-focused skills that prepare them for the workplace or progression onto higher-level qualifications.
As part of the campaign, the college asked us to create a set of promotional films aimed at school leavers and adult learners.
Our idea was to use the college’s logo as a symbol of transformation. Four actors represented key career areas linked to the college’s courses – construction, digital, engineering and health & social care.
We filmed hero shots of each actor in classroom settings. Then, using animation, the logo moves across the screen and reveals them in their future careers. The message is simple: South & City College Birmingham gives you the skills and hands-on training to step confidently into your future job. Read more about the project here.
It’s great to see the campaign recognised with a Gold award, and it highlights how video and the right creative approach can really connect with learners.
