Spark Media Video Production Agency
LONDON MARATHON EVENTS
CLIENT
THE BRIEF
London Marathon Events asked us to produce a series of films to support volunteers across their major sporting events. The work needed to: 1) inspire future volunteers, 2) thank current ones, and 3) create training videos for new volunteers to watch.
We filmed across seven events, including the London Marathon, and delivered a mix of training videos, event highlights and volunteer-focused films.
THE PROCESS
We filmed across seven busy sporting events over the year, often right in the middle of the action. It’s fast-paced work, so we had to be efficient while still capturing everything needed for the various videos.
We focused on breaking down volunteer jobs into simple steps. This included training people on how to hand out medals, manage water stations, sort waste and recycling, use radios, handle baggage and manage crossing points.
To keep things easy to follow, we used:
- Simple voiceover to explain what’s happening
- Animated on-screen labels to clearly show different parts of equipment
- Insta360 footage to show trickier bits, like crossing points and movement-heavy areas
In total, we produced 6 training videos, 7 event round-ups, a volunteers thank you film and a volunteers hype video. The idea across everything was the same: keep it clear, useful and grounded in what actually happens on the day.
