We captured timelapse sequences to show the installation process from beginning to end and blended this together with artistic close up shots of the artists. The unveiling of this artwork coincided perfectly with the bustling St. Patrick’s Day parade in Birmingham, drawing massive crowds and giving the company great brand exposure. The video we made not only immortalised the creation of this installation but also encouraged more people to get out and see the mural, amplifying the company’s presence in the community.