As it is a brand new company, we wanted to come up with something fresh and invigorating in order to really help them stand out with the crowd. Considering the product is the only toilet paper that is legally compliant for discharge at sea, the aquatic theme was a no-brainer.

Plus it was great fun for us to work with such engaging cut-out photographic character designs. Of course the lead singing fish has a sequin jacket and a top hat, what else?

There’s really nothing better than animating to music. And this project was a great opportunity to get fins a-tapping and claws a-snapping. A catchy jingle like this really helps everything flow together with a great beat.

Cod Bassie & The Tanketts is an example of exactly the kind of creative thinking which Spark Media works hard to produce with everything that we do. We hope you enjoy this jazzy TV advert as much as we did making it!