The Big Shift

The Big Shift Global logo

Our film served to bang the drum for The Big Shift Global campaign, to deliver a strong message to the World Bank about their persistent funding of Fossil Fuels, and how that impacts our world. It shone a spotlight on the appointment of David Malpass by Donald Trump, and was delivered to the World Bank at the G7 summit in Washington. An emotive, powerful animation, it also intended to highlight how supporting renewable energy was a better, more progressive and globally beneficial approach.  The film garnered great traction at the G7 summit, with the films retweeted by some of the world’s most respected Environmental campaigners – including Bill McKibben and Nadia Jamil. David Malpass – the target of the film – has since resigned.

My experience with Spark Media was great. Initially I felt working with them to produce a climate change campaign video was a step outside of the agencies we normally work with given Spark’s strong background in advertising. However, I was immediately reassured. The communication with the team was great, they made sure they understood where we were coming from and the key messages for our campaign. Once this was clear their creative input was invaluable in creating a campaign video that stood out from others we had previously had. The animation was beautiful but at the same time the video portrayed our message clearly and directly.

Sophie Richmond

Global Lead – Big Shift Campaign, Climate Action Network

Using colour and texture, we created strong juxtapositions between the vibrant, thriving landscapes which make use of wind turbines and solar panels, and the dingy, grey, post-apocalyptic look of landscapes which are being destroyed by fossil fuels. These landscapes combine to create a powerful statement which challenges the World Bank’s detrimental actions and highlights how promoting sustainable growth and supporting renewable energy is a better, more progressive and globally beneficial approach.

An important part of this project was to get the film feeling as grand and dramatic as possible, which is why we wanted the camera to swoosh through these landscapes to give a real sense of the scale. Dramatic lighting and angular/diagonal shapes was something we wanted to get right as well, to have it really cut through the noise and give it an individual look.

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