Spark Media Video Production Agency
CADENT GAS
CLIENT
THE BRIEF
Cadent Gas needed an engaging way to explain biomethane – what it is, how it’s made and why it matters.
The video needed to walk viewers through how this renewable green gas is produced in the UK, injected into the national gas grid and how it ends up heating homes, fuelling kitchens and powering transport as a low-carbon energy source.
Not a simple story to tell, but exactly the kind of story animation was made for.
OUR SOLUTION
We started with options – 3 contrasting visual styles for the client to consider:
We landed on a soft, illustrative line-drawn style with watercolour textures. Warm, approachable and well-suited to the subject matter.
Our animation team built out the asset library and put together a storyboard, mapping each stage of the biomethane journey. Then we got to work animating the scenes and layering in music, a voiceover and sound design to pull it all together.
The result was a versatile video Cadent Gas used across social media and at exhibitions.
