Spark Media Video Production Agency
DIGNIPETS
CLIENT
We were commissioned by Dignipets to create a short animated brand film to promote their new app, which helps pet owners track their pet’s quality of life, particularly during later stages of life.
We worked in collaboration with Swof Media, who designed the Dignipets website and app, to ensure consistency across the wider product and brand experience.
THE BRIEF
The goal was to produce a 60 second film that clearly explains the app’s benefits while handling a sensitive subject with care. It needed to feel warm and reassuring, taking cues from pet bereavement support and hospice planning content, with visuals leading the story and a voiceover that supported it.
The film also needed to cover 4 key messages – that the app can help you:
- Monitor your pet’s wellbeing and quality of life.
- Notice small changes in your pet’s health and daily routine over time.
- Share updates on your pet’s wellbeing with loved ones and your family vet.
- Reach the Dignipets Hospice Team whenever you need guidance or reassurance.
CREATIVE DEVELOPMENT
As part of the pitch, we led a creative brainstorming session and developed three different animation routes. Each one explored a slightly different way of handling the emotional nature of the topic while still clearly communicating the app’s features.
Our animation team developed style frames for each direction to help the client visualise how each approach would look within the Dignipets brand. Following review, the style selected for the project was a soft line-drawing approach, using abstract backgrounds drawn from their brand colours.
We developed a concept told from the perspective of a pet owner who notices a decline in their pet and wants to ensure a dignified goodbye at home. A single continuous line carries the story, moving through downloading the app, tracking wellbeing, sharing updates, and receiving support from the Dignipets Hospice Team, leading into end-of-life care. The line acts as a guide or natural thread, taking you from one part of the story to the next, building a clear narrative while keeping the pacing gentle.
This first-person approach makes the story feel more personal and authentic, helping viewers connect more easily and see themselves in the experience.
SCRIPTING, STORYBOARDING & ANIMATION
Our director, Danny, wrote the script in collaboration with the Dignipets team, making sure all key messages were covered.
The animation team then storyboarded the film to map out the journey, before moving into production.
A voiceover was recorded to sit alongside the visuals and support the tone of the film.
THE OUTCOME
The film is now being used by Dignipets as part of the marketing for their free app, helping introduce its features in a clear and sensitive way.
We created both 16:9 and 9:16 versions so it can work effectively across all platforms, including YouTube, website, press and social.
CLIENT TESTIMONIAL
